SOP checklist

• Define launch goal (1 sentence) and primary user outcome.

• Select 3–5 KPIs (baseline + target + measurement source).

• Confirm measurement window (e.g., Day 0–7 / Day 0–30).

• Publish launch timeline with milestones + dates.

Outputs

• Launch brief link

• KPI dashboard link

• Timeline + DRIs

Done when

• KPIs and dates are approved by launch owner and shared with all teams.