Recall
What is the definition of propaganda?
What are the 4 techniques used by advertisers?
What is an example?
Notes
- Propaganda is messages intended to persuade audiences to adopt a certain option.
- Advertisers use propaganda using 4 techniques:
- Testimonial
- Bandwagon
- Plain folks
- Transfer
- Testimonial example: Michael Jordan sells Nike shoes
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SUMMARY: Advertisers use propaganda to sell products, and use 4 different techniques to do so.