SOP checklist
- Schedule launch comms (email/social/community) with dates + owners.
- Add tracking (UTMs, event tags) and confirm attribution model.
- Define KPI targets per channel (CTR, signups, trials, demos, etc.).
- Set reporting cadence (Day 1, Day 7, Day 30).
Outputs
- Comms calendar
- Tracking sheet/dashboard
- KPI report template
Done when
- Posts/emails are queued and measurement is live before launch.