SOP checklist

• Finalize positioning: problem, solution, differentiators.

• Write key benefits (3–5) and supporting proof points.

• Draft FAQ (top 10 questions) and claim substantiation.

• Define channel plan: audience, cadence, assets, owner per channel.

Outputs

• Messaging doc (single source of truth)

• FAQ

• Channel plan + owners

Done when

• Messaging is approved and aligned across Product, Sales, and Support.