Category
Book Chapter
Keywords
Publication date
2013
Abstract
This case is about the technology component of integrations in the marketing
strategy of U-Globe Organization-a travel service provider organization
to assess their customer satisfaction. The general information about
the company is firstly provided in organization background. It is then
followed by the stage setting which describes the current technology
utilization and management practices of the organization. In the case
description the customer satisfaction tools that are used by the
organization are explained and compared, as well as the management
concerns in conducting these customer satisfaction assessment. The
limitation or challenges with their current approach in technology
related ways to realize the satisfactions are also discussed. At the end
of the case, the recommendations and solutions are provided to show the
possible ways in solving the existing problems and improving the way of
assessing customer satisfaction by integrating the appropriate
technology.