Product Launch SOP — Team Checklists (10 items)Product / Program✅Product/Program — Final Go/No-Go + scope freeze🧭Product/Program — Launch goals, KPIs, timelineEngineering🧪Engineering — Release tagging, QA/UAT, monitoring readiness🧯Engineering — Rollback plan, incident owner, backupsDesign🎨Design — Final UI/brand assets + accessibility checks📸Design — Update product visuals (screenshots + demo flow)Marketing / Growth📣Marketing/Growth — Schedule announcements + track KPIs📝Marketing/Growth — Messaging pack + channel planSales / Customer Success🎧Sales/CS — Support readiness (help center, macros, escalation, coverage)💼Sales/CS — GTM enablement (deck, pricing notes, objections, demo)